15 “Your Price Is Too High” Email Samples

“Your Price Is Too High” Email Samples

These examples show different ways to tell someone their price is too high. Use them as starting points for your own emails.

1. The Direct Approach

Subject: Regarding Your Quote #12345 – Price Concern

Dear Ms. Johnson,

Thank you for sending the quote for the office supplies. While we value the quality of products your company offers, I need to mention that the quoted price of $3,500 is higher than what we had budgeted for this purchase.

Our budget allows for $2,800 maximum. Would you be able to adjust your quote to meet this figure? We hope to continue our business relationship, but need to stay within our spending limits.

Looking forward to your response,

Best regards,

[Signature block: Name, Title, Company name, Contact information, Company logo]

2. The Comparison Approach

Subject: Quote #789 – Competitive Pricing Request

Hello Mr. Smith,

Thanks for the detailed quote for the website development project. I appreciate the time you took to explain all the features and benefits.

After reviewing your proposal, I noticed your price of $5,000 is about 30% higher than other quotes we received for similar services. Most quotes we received ranged from $3,200 to $3,800.

Would you be willing to review your pricing to make it more competitive? We really like your portfolio and would prefer to work with your team if we can find a middle ground on the cost.

Thank you for your consideration,

Regards,

[Signature block: Full name, Position, Company, Phone number, Email address, Website URL]

3. The Value-Seeking Approach

Subject: Marketing Services Proposal – Price Discussion

Dear Alex,

Thank you for the marketing services proposal you sent last Thursday. The strategies you outlined are exactly what we need for our product launch.

The proposed fee of $7,500 per month exceeds our current marketing budget of $5,000. Rather than asking for a simple discount, I wonder if we could discuss ways to adjust the scope to fit our budget while still getting the key services we need.

Perhaps we could start with the most critical components and add others as our campaign generates results?

I’m available for a call tomorrow or Wednesday to discuss options.

Thanks,

[Signature block: Name, Title, Department, Company name, Phone number with extension, Email address]

4. The Long-Term Relationship Approach

Subject: Partnership Pricing Discussion

Dear Mrs. Williams,

I hope this email finds you well. Thank you for the proposal for the yearly maintenance contract.

While we value the quality service your team provides, the quoted amount of $12,000 annually is significantly higher than we anticipated. As a loyal customer for the past five years, we were hoping for a price point closer to $9,000, which better aligns with our facility maintenance budget.

Given our long-standing relationship and our plans to expand next year, would you consider adjusting the price? We would be happy to sign a two-year agreement to show our commitment to working together long-term.

Thank you for your consideration,

Sincerely,

[Signature block: Full name, Job title, Department, Company name and address, Phone number, Email address, Company website]

5. The Budget Limitation Approach

Subject: Budget Constraints for Project #678

Hi Jamie,

Thank you for sending over the quote for the training program. The curriculum looks fantastic and covers all the skills our team needs to develop.

Unfortunately, our training budget for this quarter is capped at $8,000, which is less than the $11,500 you quoted. We still want to move forward with your company as our training provider.

Would it be possible to either: 1. Reduce the scope slightly to meet our budget, or 2. Split the payment across two quarters?

I appreciate any options you can suggest to help us work within our budget limits.

Thanks,

[Signature block: Name, Title, Department, Company, Phone number, Email, Social media handles]

6. The Volume Discount Request

Subject: Bulk Order Pricing Query

Dear Mr. Lee,

Thank you for the quote of $25 per unit for our order of 100 widgets. The quality of your products is exactly what we need for our upcoming project.

As we plan to make this a regular order every month for at least a year, we wanted to ask if you offer any volume discounts for long-term customers. A price closer to $20 per unit would allow us to commit to a larger quantity right away.

Please let me know if this is possible or if you have other discount options for repeat business.

Thank you,

[Signature block: Name, Purchasing Manager title, Company name, Address, Phone, Email, Fax number]

7. The Phased Approach

Subject: Project Cost Concerns – Possible Phasing?

Hello Dr. Martinez,

Thank you for the comprehensive proposal for our research project. The methodology you outlined is excellent and aligns perfectly with our goals.

The total cost of $85,000 exceeds our current grant funding of $60,000. Rather than scaling back the scope, would it be possible to break the project into phases? We could start with the most critical components now and add the rest once our next funding round is approved in about six months.

This approach would allow us to begin working together right away while staying within our current budget limits.

Let me know your thoughts on this suggestion.

Kind regards,

[Signature block: Name, Research Director, Institution, Department, Address, Phone, Email, Grant reference numbers]

8. The Seasonal Discount Request

Subject: Off-Season Rate Request

Dear Ms. Garcia,

Thank you for the quote of $4,500 for the venue rental in June. The space looks perfect for our company retreat.

I noticed on your website that you offer lower rates during your off-peak season. Since our dates are flexible, would it be possible to get information about your rates for September or October instead? We would be willing to move our event to take advantage of any seasonal discounts you might offer.

Thanks for your help with this request.

Warm regards,

[Signature block: Name, Event Coordinator, Company, Phone, Email, Office location]

9. The Competitive Bid Approach

Subject: RFP #45621 – Pricing Discussion

Dear Mr. Thompson,

Thank you for submitting your bid for our office renovation project. We appreciate the detailed breakdown and timeline you provided.

We have received several competitive bids for this project, and while your company is our preferred vendor based on your past work and reputation, your bid of $78,000 is approximately 15% higher than the average of other qualified bids.

Before making our final decision, we wanted to check if there’s any flexibility in your pricing or if there are cost-saving modifications you could suggest while maintaining the quality standards we need.

We look forward to your response by Friday if possible.

Best,

[Signature block: Name, Facilities Manager, Company, Address, Direct line, Email, RFP reference number]

10. The Cash Discount Request

Subject: Pricing Question – Cash Payment Option

Hi Pat,

Thanks for the quote of $7,200 for the new equipment. The specifications match exactly what we need for our production line.

I wanted to ask if you offer any discounts for payment in full upfront or for cash payment? We have the funds available now and could complete the transaction immediately if there’s a price advantage to doing so.

Thank you for your consideration,

Regards,

[Signature block: Name, Financial Officer, Company, Address, Phone, Email, Tax ID number]

11. The Feature Reduction Approach

Subject: Software Package – Price Discussion

Dear Taylor,

Thank you for the detailed quote for the Enterprise software package at $15,000 per year. The software has many great features that would benefit our team.

After reviewing the features with our department heads, we identified that we would primarily use about 70% of the included features. Would it be possible to create a custom package with just the features we need at a reduced price?

Specifically, we would need: – The project management module – Customer database – Reporting tools – Mobile access

We could skip the marketing automation and advanced analytics features for now.

Please let me know if this type of customization is possible.

Thank you,

[Signature block: Name, IT Director, Company, Address, Phone, Email, IT department extension]

12. The New Customer Approach

Subject: New Client Discount Inquiry

Hello Ms. Brown,

Thank you for the quote of $350 per month for your accounting services. Your firm comes highly recommended by several business owners in our network.

As a new client, I was wondering if you offer any introductory rates or new client discounts? We are looking to establish a long-term relationship with an accounting firm and would appreciate any special consideration for first-time clients.

I look forward to your response and hopefully working together soon.

Best wishes,

[Signature block: Name, Small Business Owner, Business name, Address, Cell phone, Email, Business license number]

13. The Bundle Request Approach

Subject: Multiple Service Discount Request

Dear Sam,

Thank you for the quotes you sent over for web hosting ($600/year) and SEO services ($1,200/year). Both proposals look very comprehensive.

Since we are interested in purchasing both services from your company, would you be able to offer a bundled price that provides some savings for using multiple services? Many of your competitors offer discounts of 10-15% when clients purchase several services together.

We would prefer to keep all our digital services with one trusted provider if the pricing can be competitive.

Thank you for considering this request,

Cheers,

[Signature block: Name, Marketing Manager, Company, Address, Phone, Email, Website URL]

14. The Referral Possibility Approach

Subject: Quote #567 – Pricing and Referral Opportunities

Dear Jordan,

Thank you for the proposal for consulting services at the rate of $200 per hour. Your expertise in this field is exactly what our project needs.

This rate is a bit higher than what we had budgeted. I’m wondering if you would consider a rate closer to $165 per hour? Our company works with many businesses in the same industry, and we would be happy to refer your services to our network partners if our project goes well.

The potential for multiple referrals might make a slightly lower rate worthwhile for building a broader client base in our sector.

Thank you for considering this suggestion,

All the best,

[Signature block: Name, Project Lead, Company, Address, Phone, Email, Industry association memberships]

15. The Timing Flexibility Approach

Subject: Project Timeline and Pricing Discussion

Hello Mrs. Chen,

Thank you for the quote of $9,800 for the market research project with a 4-week timeline. The methodology you outlined is exactly what we need to make informed decisions.

Our budget for this research is $8,000, which is less than your quoted price. Would you be able to offer the same comprehensive research at our budget if we could extend the timeline to 6 weeks? This would give your team more flexibility in scheduling the work.

We don’t have urgent time constraints and would prefer maintaining the full scope of research rather than cutting any components to lower the price.

Thank you for considering this adjustment,

Regards,

[Signature block: Name, Strategy Director, Company, Address, Phone, Email, Project reference number]

Wrap-up: Negotiating Better Prices

Asking for a lower price takes practice. These sample emails show you can be both firm about your budget and respectful to vendors. You can use these templates as starting points, but always change them to fit your specific situation.

The best pricing requests explain why you need a lower price and suggest possible solutions. Most businesses expect some negotiation and will often work with you to find an acceptable price.

No matter which approach you use, stay professional and friendly. This keeps the door open for future business, even if you can’t agree on pricing this time.