As a seasoned content writer with two decades of experience, I’ve seen my fair share of topics that get rehashed over and over again.
You know the ones – those overrated subjects that seem to pop up everywhere you look, from blog posts to magazine articles.
But here’s the thing: just because a topic is popular doesn’t mean it’s worth writing about.
Some of the most overrated things to write about are the ones that everyone seems to be talking about.
In this ultimate guide, we’re going to take a closer look at 20 of the most overrated things to write about, and why you might want to think twice before jumping on the bandwagon.
We’ll cover:
- Why these topics are so popular in the first place
- The pitfalls of writing about overrated subjects
- How to find fresh angles on tired topics
- Tips for creating compelling content that stands out from the crowd
So if you’re ready to break free from the shackles of overrated content, buckle up, and let’s dive in.
Trust me, your readers will thank you for it.
1. The Latest Diet Fad
It seems like every other day there’s a new diet trend taking the world by storm. From keto to paleo to intermittent fasting, these fads promise quick weight loss and improved health. But the truth is, most of these diets are unsustainable in the long run and can even be dangerous if followed improperly.
While it may be tempting to hop on the latest diet bandwagon, writing about these fads can quickly become repetitive and unoriginal. Instead of regurgitating the same old information, try to find a fresh angle that offers real value to your readers. Maybe you could explore the science behind why certain diets work (or don’t work), or offer practical tips for making healthy eating a lifestyle rather than a temporary fix.
The key is to provide actionable advice that goes beyond the hype and helps your readers make informed decisions about their health. Don’t just tell them what the latest diet trend is – show them how to incorporate healthy habits into their daily lives in a way that feels manageable and sustainable.
2. Productivity Hacks
We all want to be more productive, right? That’s why articles promising “10 Productivity Hacks to Double Your Output” are so popular. But the truth is, most of these hacks are either common sense or completely unrealistic for the average person.
Sure, waking up at 5am and meditating for an hour before starting your day might work for some people, but it’s not a one-size-fits-all solution. And while it’s great to have a clean and organized workspace, spending hours color-coding your filing system probably isn’t the best use of your time.
Instead of rehashing the same old productivity tips, try to offer solutions that are tailored to your audience’s specific needs and challenges. Maybe you could explore the science of procrastination and offer strategies for overcoming it, or share case studies of real people who have found success with unconventional productivity methods.
The point is to provide value that goes beyond the obvious and helps your readers actually implement lasting changes in their lives. Don’t just give them a list of hacks – give them the tools and mindset they need to take control of their productivity on their terms.
3. Listicles
Ah, the humble listicle. It’s a tried-and-true format that’s been around for ages, and for good reason – people love a good list. But here’s the thing: not every topic lends itself well to a listicle format, and forcing it can lead to shallow, uninspired content.
Sure, “10 Reasons Why Puppies Are the Best” might get a lot of clicks, but does it really offer any real value to your readers? Probably not. And while lists can be a great way to break down complex topics into digestible chunks, they can also oversimplify important issues and leave out crucial context.
If you do decide to write a listicle, make sure it’s on a topic that actually warrants a list format. Maybe you could do a roundup of the best resources on a particular subject, or offer a step-by-step guide to achieving a specific goal. The key is to ensure that each item on your list is substantive and adds real value to the overall piece.
And don’t be afraid to get creative with your list format. Instead of just numbering your items, try grouping them into categories or using a themed structure that ties the whole piece together. The more thought and effort you put into your listicle, the more engaging and valuable it will be for your readers.
4. Clickbait Headlines
We’ve all fallen for them at one point or another – those irresistible headlines that promise to “Blow Your Mind” or “Change Your Life Forever.” But more often than not, the actual content fails to live up to the hype, leaving readers feeling duped and frustrated.
While it’s important to craft headlines that grab attention and entice readers to click through, relying too heavily on sensationalism and exaggeration can backfire in the long run. If your content consistently fails to deliver on its promises, readers will quickly lose trust in your brand and be less likely to engage with your future content.
Instead of resorting to cheap clickbait tactics, focus on creating headlines that accurately reflect the substance and value of your content. Use strong, active language that communicates the key benefit or takeaway of your piece, without overselling or misleading.
And don’t be afraid to get creative with your headline structure. Instead of relying on tired formulas like “You Won’t Believe What Happens Next,” try using unexpected juxtapositions, thought-provoking questions, or even a touch of humor to grab readers’ attention freshly and authentically.
5. Generic Self-Help Advice
The self-help industry is a booming business, and for good reason – we all want to be happier, healthier, and more successful versions of ourselves. But with so much generic advice floating around out there, it can be hard to cut through the noise and find the truly valuable insights.
Sure, mantras like “believe in yourself” and “never give up” are nice sentiments, but they don’t really offer any concrete guidance on how to actually achieve your goals. And while it’s great to encourage people to “follow their dreams,” that advice isn’t particularly helpful if you don’t also provide practical steps for making those dreams a reality.
If you do decide to write about self-help topics, make sure you’re offering more than just platitudes and cliches. Dig deep into the research and real-life examples to uncover fresh insights and actionable advice that your readers can actually put into practice.
And don’t be afraid to get personal. Share your own struggles and triumphs, and be transparent about the challenges you’ve faced along the way. The more authentic and relatable your content is, the more likely it is to resonate with your readers and inspire real change in their lives.
6. Superficial Travel Guides
Travel writing is a popular genre, and for good reason – who doesn’t love dreaming about far-off destinations and planning their next adventure? But with so many travel guides out there, it can be hard to stand out from the crowd.
Too often, travel writing falls into the trap of being superficial and cliched, focusing on the same old tourist hotspots and generic experiences. But the truth is, the most memorable and meaningful travel experiences are often the ones that take you off the beaten path and introduce you to the authentic culture and character of a place.
If you’re writing about travel, try to dig deeper than just the surface-level attractions. Seek out hidden gems and local insights that offer a fresh perspective on a destination. Interview locals, explore neighborhoods that aren’t in the guidebooks, and share the stories and experiences that make a place truly unique.
And don’t be afraid to get personal. Travel writing is as much about the inner journey as it is about the outer one, so share your own reflections and insights along the way. The more you can connect with your readers on an emotional level, the more impactful and memorable your travel writing will be.
7. Superficial Hot Takes on Current Events
In today’s fast-paced news cycle, it’s easy to get caught up in the latest headlines and feel pressure to churn out hot takes and opinion pieces on every trending topic. But more often than not, these knee-jerk reactions lack the depth and nuance needed to truly understand complex issues.
Sure, it might be tempting to jump on the latest controversy and offer a quick take that aligns with your audience’s existing biases. But this kind of superficial commentary doesn’t really add anything meaningful to the conversation, and can even contribute to the spread of misinformation and polarization.
If you do decide to write about current events, take the time to do your research and consider multiple perspectives before weighing in. Look beyond the headlines and dig into the history, context, and underlying factors that shape the issue at hand.
And don’t be afraid to acknowledge the complexity and uncertainty of the situation. It’s okay to admit that you don’t have all the answers and to invite your readers to engage in thoughtful discussion and debate. The goal should be to foster greater understanding and empathy, not just to score points or stir up outrage.
8. Oversimplified Relationship Advice
Relationships are a perennially popular topic in the world of content writing, and it’s not hard to see why. We all crave connection and intimacy, and we’re constantly seeking guidance on how to navigate the ups and downs of love and partnership.
But too often, relationship advice falls into the trap of being oversimplified and one-size-fits-all. Blanket statements like “communication is key” or “never go to bed angry” might sound nice on the surface, but they don’t really capture the nuances and complexities of real-life relationships.
The truth is, that every relationship is unique, and what works for one couple might not work for another. If you’re writing about relationships, try to offer advice that is grounded in real-world examples and acknowledges the diversity of experiences and perspectives out there.
And don’t be afraid to get vulnerable and share your own stories and struggles. The more honest and authentic you can be about your own relationship journey, the more likely you are to connect with readers who are going through similar challenges.
9. Overhyped Tech Trends
In the fast-moving world of technology, it’s easy to get caught up in the latest buzzwords and shiny new gadgets. But just because something is generating a lot of hype doesn’t mean it’s going to revolutionize the way we live and work.
Take blockchain, for example. A few years ago, it seemed like every other article was touting the transformative potential of this decentralized ledger technology. But fast forward to today, and the reality hasn’t quite lived up to the hype. While blockchain has some interesting applications, it’s not the panacea that many people made it out to be.
If you’re writing about tech trends, it’s important to approach them with a healthy dose of skepticism and to look beyond the surface-level hype. Instead of just regurgitating the latest buzzwords, take the time to understand the underlying technology and its potential implications – both positive and negative.
And don’t be afraid to offer a contrarian perspective. If everyone else is singing the praises of a particular trend, consider exploring the potential drawbacks or limitations that others might be overlooking. The goal should be to provide a balanced and nuanced view that helps readers make informed decisions about which technologies to adopt and invest in.
10. Generic Motivational Quotes
We’ve all seen them – those ubiquitous motivational quotes that seem to pop up everywhere from social media to office break rooms. “Believe in yourself,” “Dream big,” “Never give up” – these platitudes might sound nice, but they don’t really offer much in the way of concrete guidance or inspiration.
The problem with generic motivational quotes is that they’re often so vague and abstract that they can be applied to almost any situation. They don’t take into account the specific challenges and obstacles that individuals might be facing, and they don’t offer any practical steps for overcoming them.
If you do decide to use motivational quotes in your writing, try to choose ones that are specific, actionable, and grounded in real-world experience. Instead of just telling readers to “follow their dreams,” share stories of people who have done so and the lessons they learned along the way.
And don’t be afraid to get creative with your use of quotes. Instead of just dropping them in as standalone statements, try weaving them into a larger narrative or using them as a jumping-off point for deeper reflection and analysis. The goal should be to use quotes as a tool for sparking insight and inspiration, not just as empty platitudes.
11. Oversimplified Productivity Tips
In today’s fast-paced world, it’s no surprise that productivity is a hot topic. We’re all looking for ways to get more done in less time, and there’s no shortage of advice out there on how to optimize our workflows and boost our efficiency.
But too often, productivity tips fall into the trap of being oversimplified and one-size-fits-all. “Wake up at 5am,” “Meditate for 20 minutes a day,” “Use the Pomodoro technique” – these blanket recommendations might work for some people, but they don’t take into account the unique challenges and circumstances that individuals face.
The truth is, there’s no one “right” way to be productive. What works for one person might not work for another, and what works in one context might not be effective in a different setting. If you’re writing about productivity, try to offer tips and strategies that are flexible and adaptable to different situations and learning styles.
And don’t be afraid to acknowledge the role that external factors play in productivity. Things like mental health, work-life balance, and systemic inequities can all have a significant impact on an individual’s ability to get things done. By addressing these larger issues and offering solutions that go beyond just time management hacks, you can provide a more holistic and empowering approach to productivity.
12. Clickbait Listicles
Listicles have become a ubiquitous format in the world of online content, and it’s not hard to see why. They’re easy to digest, they’re shareable, and they often promise a quick hit of information or entertainment. But all too often, listicles fall into the trap of being shallow, clickbait-y, and devoid of any real substance.
“10 Celebrities Who Look Unrecognizable Without Makeup,” “15 Life Hacks That Will Change the Way You Live,” “20 Reasons Why Millenials Are Ruining Everything” – these kinds of headlines might generate clicks, but they don’t really offer any meaningful insights or value to the reader.
If you do decide to use the listicle format, try to ensure that each item on your list is substantive and adds something to the overall piece. Instead of just rattling off a bunch of random facts or opinions, use each point as an opportunity to dive deeper into a particular issue or idea.
And don’t be afraid to get creative with your list structure. Instead of just numbering your items, try grouping them into categories or using a narrative arc to tie the whole piece together. The more thought and effort you put into crafting your listicle, the more likely it is to stand out from the sea of generic clickbait out there.
13. Surface-Level Self-Help
The self-help industry is a multi-billion dollar business, and it’s not hard to see why. We all want to be happier, healthier, and more successful versions of ourselves, and there’s no shortage of books, podcasts, and courses out there promising to help us get there.
But too often, self-help content falls into the trap of being superficial and oversimplified. “Think positive thoughts,” “Visualize your success,” “Just do it” – these kinds of platitudes might sound nice, but they don’t really offer any concrete guidance on how to make lasting changes in our lives.
If you’re writing about self-help topics, try to go beyond just the surface-level advice and dig deeper into the underlying psychology and science behind personal growth and transformation. Instead of just telling readers what to do, help them understand why certain strategies work and how they can adapt them to their own unique circumstances.
And don’t be afraid to acknowledge the challenges and setbacks that are an inevitable part of any personal growth journey. By being honest about the difficulties and offering strategies for overcoming them, you can provide a more realistic and empowering approach to self-help that resonates with readers on a deeper level.
14. Generic Travel Guides
Travel writing is a popular genre, and for good reason. There’s something inherently inspiring about exploring new places and immersing ourselves in different cultures. But all too often, travel guides fall into the trap of being generic, superficial, and devoid of any real insight or personality.
“Top 10 Things to Do in Paris,” “The Ultimate Guide to Bali,” “5 Must-See Sights in New York City” – these kinds of articles might provide a basic overview of a destination, but they don’t capture the unique character or essence of a place.
If you’re writing about travel, try to go beyond just the surface-level attractions and dig deeper into the history, culture, and people that make a place special. Instead of just listing off a bunch of tourist hotspots, seek out hidden gems and local insights that offer a fresh perspective on a destination.
And don’t be afraid to get personal. Travel writing is as much about the inner journey as it is about the outer one, so share your reflections, insights, and experiences along the way. The more you can connect with your readers on a personal level, the more impactful and memorable your travel writing will be.
15. Overhyped Health Trends
In today’s health-obsessed culture, it seems like there’s always a new superfood, workout routine, or wellness trend that’s being touted as the next big thing. From bone broth to activated charcoal to cryotherapy, these fads often generate a lot of buzz and promise miraculous results.
But more often than not, the science behind these trends is shaky at best, and the long-term effects are largely unknown. And while it’s great to encourage people to take an active interest in their health, promoting unproven or potentially dangerous practices can do more harm than good.
If you’re writing about health and wellness, it’s important to approach new trends with a critical eye and to look beyond the hype. Instead of just jumping on the latest bandwagon, take the time to research the science behind the claims and to consider the potential risks and benefits.
And don’t be afraid to offer a balanced perspective. While it’s okay to share your own experiences and opinions, it’s important to acknowledge the limitations of anecdotal evidence and to encourage readers to do their own research and consult with healthcare professionals before making any major changes to their diet or lifestyle.
16. Cliched Relationship Advice
Relationships are a perennially popular topic in the world of content writing, and it’s not hard to see why. We all crave connection and intimacy, and we’re constantly seeking guidance on how to navigate the ups and downs of love and partnership.
But all too often, relationship advice falls into the trap of being cliched, oversimplified, and out of touch with the realities of modern dating and relationships. “Play hard to get,” “Never go to bed angry,” “Opposites attract” – these kinds of platitudes might sound nice, but they don’t capture the nuances and complexities of real-life relationships.
If you’re writing about relationships, try to offer advice that is grounded in real-world examples and acknowledges the diversity of experiences and perspectives out there. Instead of just relying on stereotypes or outdated gender roles, consider how factors like race, class, sexuality, and disability can impact the dynamics of a relationship.
And don’t be afraid to get vulnerable and share your own stories and struggles. The more honest and authentic you can be about your relationship journey, the more likely you are to connect with readers who are going through similar challenges.
17. Oversimplified Money Advice
Money is a topic that touches every aspect of our lives, from our careers to our relationships to our overall sense of security and well-being. And with so much riding on our financial decisions, it’s no wonder that people are always looking for advice on how to manage their money more effectively.
But too often, financial advice falls into the trap of being oversimplified and one-size-fits-all. “Cut out your daily latte,” “Invest in index funds,” “Live below your means” – these kinds of tips might be helpful for some people, but they don’t take into account the unique circumstances and challenges that individuals face.
If you’re writing about money, try to offer advice that is nuanced, practical, and grounded in real-world examples. Instead of just focusing on the numbers, consider the emotional and psychological factors that can impact our financial decisions, and offer strategies for managing those as well.
And don’t be afraid to acknowledge the systemic issues that can make it harder for some people to achieve financial security than others. By addressing things like income inequality, student loan debt, and the gender pay gap, you can provide a more comprehensive and empowering approach to money management.
18. Generic Motivational Speakers
In today’s fast-paced, high-pressure world, it’s no surprise that motivational speaking has become a booming industry. From keynote speeches at corporate conferences to self-help seminars and online courses, there’s no shortage of people out there promising to help us unleash our full potential and achieve our wildest dreams.
But too often, these speakers rely on generic platitudes, cliched anecdotes, and empty promises to get their message across. “Believe in yourself,” “Embrace your fears,” “Never give up” – these kinds of statements might sound inspiring in the moment, but they don’t really offer any concrete guidance or practical advice for making real changes in our lives.
If you’re writing about motivation or personal development, try to go beyond just the surface-level inspiration and offer insights that are grounded in real-world experience and research. Instead of just telling people what they should do, help them understand why certain strategies work and how they can adapt them to their own unique circumstances.
And don’t be afraid to acknowledge the challenges and setbacks that are an inevitable part of any personal growth journey. By being honest about the difficulties and offering strategies for overcoming them, you can provide a more realistic and empowering approach to motivation that resonates with readers on a deeper level.
19. Superficial Wellness Trends
In recent years, the wellness industry has exploded, with everything from jade rollers to sound baths to adaptogenic mushrooms being touted as the key to unlocking optimal health and happiness. And while there’s nothing wrong with seeking out new ways to take care of ourselves, many of these trends are more about style than substance.
“Self-care Sundays,” “Clean eating challenges,” “Mindful coloring books” – these kinds of practices might provide a temporary sense of calm or accomplishment, but they don’t really address the underlying issues that can contribute to stress, anxiety, and burnout in the first place.
If you’re writing about wellness, try to go beyond just the latest fads and trends and offer insights that are grounded in science, psychology, and real-world experience. Instead of just focusing on quick fixes or superficial solutions, consider how factors like relationships, work-life balance, and systemic inequities can impact our overall well-being.
And don’t be afraid to offer a critical perspective on the wellness industry itself. By addressing issues like cultural appropriation, body shaming, and the commodification of self-care, you can provide a more nuanced and empowering approach to wellness that truly supports people in living their best lives.
20. Oversaturated Influencer Content
In the age of social media, it seems like everyone wants to be an influencer. From fashion bloggers to fitness gurus to travel photographers, there’s no shortage of people out there trying to build a personal brand and monetize their online presence.
However, as the influencer market has become more crowded and competitive, the quality and authenticity of the content have often suffered. Sponsored posts, staged photos, and generic captions – these kinds of things might generate likes and followers in the short term, but they don’t offer any real value or connection to the audience.
If you’re an influencer or content creator, try to focus on creating content that is genuine, meaningful, and truly reflective of your unique voice and perspective. Instead of just hopping on the latest trends or chasing algorithm-friendly formats, take the time to develop your style and point of view.
And don’t be afraid to be vulnerable and share the ups and downs of your journey. By being honest about your struggles and setbacks, you can build a deeper sense of trust and connection with your audience that goes beyond just the highlight reel.
Conclusion
Writing about overrated topics can be a tempting way to generate clicks and engagement in the short term, but ultimately, it doesn’t serve your audience or your growth as a writer.
By taking the time to dig deeper, offer fresh perspectives, and stay true to your voice and values, you can create content that truly resonates and makes a lasting impact.
So the next time you’re tempted to jump on the latest bandwagon or churn out another generic listicle, take a step back and ask yourself: is this the best use of my time and talents?
By challenging yourself to go beyond the obvious and the overrated, you can unlock your full potential as a writer and create work that truly matters.