As a business owner, you know that offering a discount can be a powerful way to close a deal and win over a potential customer.
However, crafting the perfect email to communicate that discount effectively can be tricky.
You want to strike the right balance between being persuasive and professional, while also making it clear what value you’re providing.
That’s where this guide comes in.
We’ve compiled 20 sample emails that show you how to offer a discount on a quotation in a way that’s convincing, personable, and tailored to your specific situation.
Whether you’re following up with a hesitant lead, rewarding a loyal customer, or just trying to stand out from the competition, these templates will help you get the job done right.
So let’s dive in and see how you can use the power of discounts to boost your business!
Sample Emails Giving Discounts on Quotations
Here are the email templates that will help you effectively offer discounts to your customers:
1. Limited Time Offer
Subject: Don’t Miss Out on 20% Off Your Quote!
Hi [Name],
I wanted to follow up on the quotation I sent over last week for [product/service]. I know you’re still evaluating your options, but I didn’t want you to miss out on a special limited-time offer we’re running.
For the next 48 hours, I’m authorized to give you an additional 20% off the quoted price. That brings your total down to just [discounted price], which is a fantastic deal for the value you’re getting.
[Product/service] is a great fit for your needs because of [key benefit 1] and [key benefit 2]. With this exclusive discount, there’s never been a better time to move forward.
Let me know ASAP if you’d like to take advantage of this offer. I’m happy to answer any other questions you might have as well.
All the best,
[Your Name]
2. VIP Customer Appreciation
Subject: An Exclusive 15% Discount for Our VIP Customers
Dear [Name],
As one of our most valued VIP customers, we want to express our appreciation for your continued business and loyalty. To say thank you, we’re offering you an exclusive 15% discount on your next purchase with us.
I’ve attached an updated quotation reflecting this special VIP pricing. You’ll see that [product/service] is now only [discounted price], which represents significant savings for you.
We know you have many options in the market, and we’re honored that you continue to choose [company name]. We’re committed to providing you with top-notch [products/services] and support to ensure your ongoing success.
To redeem your VIP discount, simply reply to this email confirming you’d like to move forward, and I’ll get everything processed for you right away.
Warm regards,
[Your Name]
3. Price Match Guarantee
Subject: We’ll Match Any Competitor’s Price – Guaranteed!
Hi there [Name],
Thanks for considering [company name] for your [product/service] needs. I know you’re shopping around and want to get the best deal possible. So I wanted to remind you about our Price Match Guarantee.
If you find a lower price for a comparable [product/service] from any of our competitors, just let me know. I’ll not only match that price but beat it by an additional 10%.
I’m confident that our solution is the best fit for you because [reason 1] and [reason 2]. But don’t just take my word for it – with our Price Match Guarantee, you can feel certain you’re getting an unbeatable value.
Please let me know if you’d like me to requote your order with a price match, or if there’s anything else I can assist with as you make your decision.
Sincerely,
[Your Name]
4. Buy More, Save More
Subject: The More You Buy, The More You Save!
Hey [Name],
I was reviewing the quotation I sent you for [number of units] of our [product name], and I noticed an opportunity for you to unlock even bigger savings.
With our volume discount program, you can get: – 5% off for 10-19 units – 10% off for 20-49 units – 15% off for 50+ units
Since you’re already planning to order [current number of units], I wanted to see if it made sense to increase your order size to hit that next savings tier. For example, if you went up to [higher number of units], you’d save an additional [dollar amount], reducing your per-unit cost significantly.
I’m happy to run the numbers in more detail and send over an updated quote if you’re interested. Just let me know!
Cheers,
[Your Name]
5. New Customer Incentive
Subject: Welcome Aboard! Enjoy 25% Off as a New Customer
Hi [Name],
We’re thrilled that you’re considering becoming a [company name] customer! To make your first experience with us even better, we’re offering you 25% off your initial order.
I’ve gone ahead and adjusted the quotation I sent you last week to reflect this new customer discount. Your [product/service] package will now be just [discounted price] – that’s [dollar amount] in savings!
At [company name], we’re committed to delivering exceptional value and service to every customer, and we want to start on the right foot with you. If there’s anything else I can do to assist you as you evaluate your options, please don’t hesitate to reach out.
We look forward to welcoming you aboard and being your trusted [product/service] partner for years to come. Let’s get started!
Best wishes,
[Your Name]
6. End of Quarter Sale
Subject: Don’t Miss Our End of Quarter Blowout – 30% Off Everything!
Hey there [Name],
You picked a great time to be shopping for [product/service]! We’re just about to wrap up the quarter, and that means big savings for you.
We’ve slashed prices by 30% across our entire stock – no exceptions. I’ve attached an updated version of your quote that includes this substantial discount. You’re looking at savings of over [dollar amount] on your order!
This offer is only good through [end date], so I wanted to make sure you didn’t miss out. If you’ve been on the fence, now is the time to buy.
Of course, let me know if you have any questions or if there’s anything else I can do to help you make a decision. But don’t wait too long – once the quarter ends, so do these incredible savings!
Cheers,
[Your Name]
7. Bundle and Save
Subject: Get More and Pay Less With This Customized Bundle
Hi [Name],
I’ve been thinking about your [business/project] needs and how we can provide the most value at the best price point. I know you’re considering [product/service 1] and [product/service 2] from the quotations I sent earlier.
I took the liberty of creating a custom bundled package that includes both of those items, plus [product/service 3] which I think would also be very beneficial for you given [reason]. By bundling these together, I’m able to offer you a 20% package discount.
So instead of paying [original price] for everything separately, your total investment would be just [discounted bundle price]. That’s a savings of [dollar amount]!
I’ve attached a revised quotation outlining the details of what’s included and the associated discounts. Let me know what you think – I’m confident this bundle offers everything you need to achieve [goal] at an unbeatable value.
Looking forward to your feedback,
[Your Name]
8. Referral Reward
Subject: You’ve Earned a 15% Discount – Thanks for the Referral!
Dear [Name],
I hope you’re doing well and enjoying the [product/service] you purchased from us last year. I wanted to reach out because we noticed that you referred your colleague [Referral Name] to us, and they’ve just placed their first order.
We can’t thank you enough for recommending [company name]! As a token of our appreciation, we’d like to give you a 15% discount on your next order with us.
I know you mentioned you were considering [product/service] to help with [pain point/goal]. I’ve gone ahead and created a quotation for that, with your referral reward discount applied. You’ll get our best-in-class solution for only [discounted price] – that’s [dollar amount] off the regular price.
Your referral means the world to us – thank you again. Please let me know if there’s anything else I can assist with moving forward.
With gratitude,
[Your Name]
9. Stock Clearance Savings
Subject: Act Fast – 40% Off [Product] While Supplies Last!
Hey [Name],
I have some exciting news! We’re currently clearing out our inventory of [product name] to make room for a new model, and that means huge savings for you.
For a very limited time, we’ve reduced the price on the remaining units by a whopping 40%. I know you had expressed interest in this product when I sent over a quotation last month, so I wanted to give you first dibs on this clearance deal.
Instead of [original price], you can now get [product name] for the rock-bottom price of just [discounted price]. That’s a massive [dollar amount] discount! But you’ll need to act quickly because at this price, our inventory definitely won’t last long.
I’ve attached an updated quote with the clearance pricing. Just give me the green light and I’ll reserve your unit right away before they’re all gone.
Cheers,
[Your Name]
10. Seasonal Promotion
Subject: 🍂 Celebrate Fall with 25% Off 🍂
Hi [Name],
The leaves are changing and the deals are falling at [company name]! To kick off the new season, we’re offering a special Autumn promotion of 25% off all of our most popular [product/service] packages.
I remember you had requested a quotation for [specific product/service] a few weeks ago. I’ve gone ahead and applied the seasonal discount to that quote – you can now get everything you need for [pain point/goal] for only [discounted price]. That’s a [dollar amount] savings!
Fall is the perfect time to invest in [product/service] and set yourself up for success in the busy months ahead. With this limited-time deal, you’ll get an unbeatable combination of quality and value.
To take advantage of this offer, just let me know you’re ready to proceed and I’ll get your order processed at the discounted price. But don’t delay – this promotion ends on [date].
Happy Fall!
[Your Name]
11. Prepayment Discount
Subject: Pay Upfront and Save 10% on Your Quote
Hello [Name],
I hope you’ve had a chance to review the quotation I sent over last week for [product/service]. I know budget is a key consideration for you, so I wanted to see if our prepayment discount would be of interest.
If you’re able to pay the full invoice amount upfront, we’re happy to offer you a 10% discount on your total order. For your quote of [original price], that would reduce your investment to just [discounted price], a savings of [dollar amount].
Prepaying not only lets you lock in this reduced price but also guarantees you’ll be first in line when the [product/service] is delivered/performed. It’s a win-win for both of us – you get a great deal and we’re able to better manage our production schedule.
If this arrangement sounds good to you, just let me know and I’ll send over an updated invoice reflecting the prepayment discount. Of course, our regular payment terms are still available if you prefer.
Looking forward to working together,
[Your Name]
12. Off-Peak Special
Subject: Enjoy 20% Off Our [Service] This [Month/Week/Day]
Hi there [Name],
I know you’ve been considering [service name] to help with [pain point/goal]. I wanted to let you know about a special off-peak promotion we’re running that can help you save big on this investment.
For the [month/week/day] of [period], we’re offering 20% off our standard [service name] rates. This is the perfect opportunity to take care of [service] at a discount, without any compromise on the exceptional quality we’re known for.
With this limited-time deal, [service name] will cost only [discounted price] instead of the [original price] quoted earlier. That’s [dollar amount] back in your pocket!
Our schedule is filling up fast for [period] at these reduced rates, so I recommend booking soon if you want to secure your spot. Just give me the go-ahead and I’ll get you on the calendar right away.
Let me know if you have any other questions – I’m happy to help however I can!
Best,
[Your Name]
13. Loyalty Program Perk
Subject: You’ve Unlocked 15% Off as a Loyal Customer!
Dear [Name],
As a valued member of our Loyalty Rewards program, you’ve just unlocked a special perk – 15% off your next order with us!
I see you’ve been considering [product/service] and I’ve attached a quotation detailing your options. With your loyalty discount applied, you’ll enjoy prices as low as [discounted price] for our top-tier package. That’s an incredible [dollar amount] in savings compared to our regular rates.
Your continued business means the world to us, and this is just one small way we can express our appreciation. We’re committed to providing you with the best possible [products/services] and support to ensure your ongoing success.
To redeem your exclusive 15% discount, simply reply to this email confirming which [product/service] package you’d like to move forward with and I’ll get your order processed right away.
Thank you again for being part of the [company name] family. We look forward to serving you for many years to come!
Warm regards,
[Your Name]
14. Price Drop Alert
Subject: Great News – [Product] Price Has Dropped 25%!
Hello [Name],
I have some fantastic news to share with you! The price of [product name], which you had requested a quote for last month, has just gone down by 25%.
I know you were very interested in this product but had some concerns about the cost. With this new lower price, you can now get [product name] for only [discounted price], a full [dollar amount] less than the original quote I provided.
To refresh your memory, [product name] is a perfect fit for your needs because:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
With this significant price reduction and all of these key advantages, [product name] is an even better investment for your [business/project] now.
I’ve attached an updated quote with the new pricing. Just give me the green light and I can get your order submitted quickly before the price changes again.
Looking forward to hearing from you!
[Your Name]
15. Last Chance Discount
Subject: FINAL NOTICE: Your 20% Discount Expires Tonight!
Hi [Name],
This is a friendly reminder that the 20% discount I offered you on [product/service] is expiring tonight at midnight. I wouldn’t want you to miss out on this incredible limited-time deal!
As a quick recap, with the discount applied, your price for [product/service] would be just [discounted price], a savings of [dollar amount] of the original quote. This is the absolute lowest price we can offer – you won’t find a better deal anywhere else.
I know you expressed some initial hesitation about the investment, but I want to assure you that [product/service] will provide a ton of value for your [business/project], including:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
You’ve got nothing to lose and everything to gain by taking advantage of this discount. But remember, this offer disappears for good at 11:59 pm tonight, so you need to act now!
Just reply to this email or give me a quick call and we’ll get your order in before the deadline. I’m standing by to assist.
Cheers,
[Your Name]
16. Grand Opening Special
Subject: 🎉 Celebrate Our Grand Opening with 30% Off! 🎉
Hello [Name],
I’m excited to announce that [company name] is officially open for business, and we’re marking the occasion with an incredible grand opening special!
As one of the first people to request a quote during our pre-launch phase, you’re eligible for a massive 30% discount on any of our [product/service] packages. I’ve attached an updated quote showing your new, discounted prices – you’ll save a whopping [dollar amount]!
We’ve built [company name] from the ground up to deliver unparalleled [product/service] solutions for customers like you. With this grand opening deal, there’s never been a better time to get on board and experience the difference we can make for your [business/project].
This offer is only available for our official launch period, so don’t wait! Let me know which package you’d like to move forward with and I’ll get you all set up.
Thanks for being part of the [company name] story from the very beginning. We look forward to celebrating many more milestones with you!
Sincerely,
[Your Name]
17. Introductory Rates
Subject: Be Among the First to Try [Service] at 25% Off!
Hi [Name],
I’m thrilled to let you know that we’ve just launched [service name], and as one of our valued customers, you have an exclusive opportunity to try it out at a substantial discount!
For a very limited time, we’re offering introductory rates of 25% off our regular pricing for [service name]. This means you can get [specifics of service] for just [discounted price] – an incredible value for a service of this caliber.
I know you had expressed interest in [related service/problem to be solved] when we last spoke. [Service name] is the perfect solution because:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
With this special introductory offer, you can be among the first to experience the power of [service name] at an unbeatable price. But don’t delay – these discounted slots are filling up fast!
Just give me the go-ahead and I’ll get you scheduled for your initial [service] at the reduced rate. I’m confident you’re going to be thrilled with the results.
Looking forward to your reply,
[Your Name]
18. Event Exhibitor Deal
Subject: Special Conference Pricing – 20% Off for Attendees!
Hi [Name],
It was great meeting you at [conference name] last week! I hope you enjoyed the event and came away with some valuable insights for your business.
As a thank you for stopping by our booth, I wanted to offer you an exclusive discount on the [product/service] we discussed. As an [conference name] attendee, you’re eligible for 20% off your order – that’s double our usual first-time customer discount!
I’ve attached a custom quote for the [product/service] package that best fits the needs you described. With the conference discount applied, your total investment would be just [discounted price], an incredible [dollar amount] in savings.
[Product/service] can help you achieve [key goal] by:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
If you have any other questions or would like to see additional options, just let me know. I’m here to ensure you get the perfect solution at the best possible price.
To take advantage of this exclusive attendee offer, simply reply to this email with your approval of the quote. I’ll get your order processed and [product/service] delivered right away!
It was a pleasure connecting at [conference name]. I look forward to working together!
Best,
[Your Name]
19. Non-Profit Discount
Subject: Exclusive 25% Discount for [Non-Profit Name]
Hello [Name],
At [company name], we’re passionate about supporting the life-changing work of non-profit organizations like [non-profit name]. To demonstrate our commitment, we’re proud to offer an exclusive 25% discount on all of our [products/services] to help you stretch your budget further.
I know you reached out for a quote on [product/service] last month. I’ve gone ahead and applied the non-profit discount to that proposal – you’ll see your price has dropped from [original price] to just [discounted price]. That’s an extra [dollar amount] you can put towards your critical programs!
We’ve seen firsthand the incredible impact that [product/service] can have for organizations like yours by:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
With this exclusive discount, there’s never been a better time to invest in [product/service] and take your important work to the next level.
To get started, simply let me know which option from the quote you’d like to move forward with, and I’ll get your order processed immediately. We’ll handle everything from there so you can stay focused on your mission.
Thank you for all that you do for our community. It’s an honor to support [non-profit name] and we look forward to partnering in your success!
Sincerely,
[Your Name]
20. Military Veteran Appreciation
Subject: Thank You for Your Service – 20% Off for Veterans
Dear [Name],
As a veteran-owned business, [company name] is committed to giving back to the brave men and women who have served our country. To express our gratitude, we’re proud to offer a 20% military discount on all of our [products/services] to veterans like you.
I’ve attached an updated version of the quote you requested, with the veteran discount applied. You’ll now get [product/service] for only [discounted price], a savings of [dollar amount] off our standard pricing.
We know that [product/service] can make a real difference for you by:
– [Key benefit 1]
– [Key benefit 2]
– [Key benefit 3]
With this special offer, you can get the top-quality solution you deserve at an unbeatable price. It’s just one small way we can say “thank you” for your service and sacrifice.
To accept this discounted quote and get started, simply reply to let me know. I’ll process your order right away and keep you posted on delivery/installation details.
Thank you again for your service to our country. We are deeply grateful and honored to have the opportunity to support you now. Please let me know if there is anything else I can assist with.
With gratitude,
[Your Name]
Wrapping Up
There you have it – 20 persuasive sample emails offering discounts on a quotation.
Whether you’re rewarding loyal customers, winning over new business, or simply showing your appreciation, these templates provide a great starting point to craft your own compelling discount offers.
Remember, the key is to strike a balance between generosity and strategy.
Your discount should be significant enough to get attention and spur action, but not so drastic that it erodes your margins or sets unsustainable expectations.
Frame your offer around the unique value and benefits you provide, not just the reduced price.
With these email templates and tips in hand, you’re well on your way to closing more deals and building lasting customer relationships.
So go ahead and put your spin on these examples – your customers (and your bottom line) will thank you!